Chiranjeevi Announces Campaign “Land of Pi”

Recognizing
the importance of
cinema as a
powerful tool for
the development
and promotion of
various tourist
destinations, Union
Tourism Minister
Shri K. Chiranjeevi
announced, several
initiatives for
promoting “Film
Tourism” through
films shot in India.
Announcing this in
New Delhi today the
Minister said that a
“Land of Pi”
campaign would be
launched soon
across all media,
including print,
online, electronic
and outdoor, to
promote Puducherry
and Munnar as
tourist destinations.
The highlights of
the campaign will
be :
· “Land of
Pi” posters
produced by
Tourism
Ministry will
be displayed
worldwide
through the
Indiatourism
offices
overseas.
These would
also be put
on the
“Incredible
India”
website and
the websites
of the
Puducherry
and Kerala
Tourism
Departments.
· Luxury
buses plying
between
Chennai and
Puducherry
and Kochi
and Munnar
will be
branded with
“Land of Pi”
creatives.
· Special
“Land of Pi”
tours and
walking
trails will be
organized for
tourists
visiting
Puducherry
and Munnar .
Maps
depicting
these tours
have already
been
produced.
· Short films
and virals on
the tourist
attractions in
Puducherry
and Munnar
which have
been
depicted in
the film have
been created
and one
being put on
Youtube and
other Social
Media
networks.
· “Land of
Pi” contests
will be
organized
online, with
two prizes
given every
month. The
prize would
be a holiday
package to
Puducherry
or Munnar,
including air
tickets to
Chennai /
Kochi and
local
hospitality.
· A boat that
hints at “Life
of Pi”, with a
stuffed toy
tiger will be
permanently
placed at two
prominent
locations in
Puducherry,
to provide a
photo
opportunity
to visiting
tourists. One
location will
be a child-
safe shallow
water near
Puducherry’s
Paradise
Island and
the other the
soon-to-be-
inaugurated
Puducherry
airport.